Community Corner

Racial Dot Map Points Out Poway's Demographics

The map shows a mostly-white Poway with a concentration of Hispanic or Latino residents south of Poway Road.

A demographic researcher at the University of Virginia has put together a map with more than 308 million color-coded dots—one for each person in the United States—that not only shows how many people of each race or ethnicity are in local communities but how they are spread thoughout.

The map, by Dustin Cable at the Weldon Cooper Center for Public Service at the university, is based on the 2010 census. It shows a mostly-white Poway with a concentration of Hispanic or Latino residents south of Poway Road and east of Pomerado Road. The map uses blue dots for white people; green for black or African American; yellow for Hispanic or Latino; red for Asian and brown for other races.

In the most recent census, Poway reported a total population of 47,811 residents. That includes 7,508 residents of any race who identified their ethnicity as Hispanic or Latino. 

How that breaks down:

  • White: 76.9 percent
  • Black or African American: 1.6 percent
  • Asian: 10.2 percent
  • American Indian and Alaska Native: <1 percent
  • Native Hawaiian and Pacific Islander: <1 percent
  • Other: 6.2 percent
  • Identified by two or more: 4.3 percent
Tell us: What do you think about how the various racial groups are spread throughout Poway?


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