Veteran North Poway Real Estate Agent Moves Firm

Veteran residential real estate agent and high-profile civic leader Sue Herndon and son, Cameron, are moving their office to a new location near Interstate 15 and state Highway 56.

She said she and Cameron would be associating with Keller Williams Realty and dropping her 11-year association with Prudential California Realty in the course of moving.

However, she said she’ll retain the Herndon & Herndon Real Estate brand.

“It won’t change,” she said.

Herndon said she was forced to relocate because a zoning exemption for the firm’s existing office at 16616 Espola Rd. in North Poway expired June 21.

She got an extension until July 25, by which time she will have moved to her new office.

“I hate to leave my little home,” said Herndon. “But the bottom line is that we had to move.”

The stand-alone office had been exempted from its original residential zoning since the early 1960s when it was converted from a home to commercial space. She said migrant farm workers might have lived in the home in the 1950s.

Herndon’s move is big news in Poway because of Herndon’s visibility in the greater community. She is high profile civic leader and fundraiser, and her involvement reads like a who’s who entry in the city’s nonprofit arena.

Herndon has spearheaded numerous civic projects throughout the years and is an active board member of the Palomar Pomerado Health Foundation, the Toby Wells Foundation, Rancho Bernardo Sunrise Rotary Club, Toys for Tots, and the Business Council for the Poway Center for the Performing Arts.

She’s probably best known communitywide for helping to raise the necessary funds to save the very popular Poway Parade when the city was unable to finance the event due to ongoing budget problems two years ago.

She said she is now raising sponsorship funds for the upcoming Poway Patriotic Parade on Sept. 10, and the office move won’t interfere with fundraising efforts.

“It was just a business decision,” she adds. “I adore Prudential, but it was more appropriate to move our brand to Keller Williams.”

Herndon said the changing fortunes of the residential real estate market along Interstate 15 played a role in her decision.

“In this type of a real estate market, in which certain areas are holding their own and certain areas are weak, by being centrally located, I can service all of those price ranges, from $300,000 to $3 million,” she said. “In order to stay healthy in the real estate business, focusing on one neighborhood is not as productive for your career. It pays to be diverse, as I already am.

“Our area of influence runs from Scripps Ranch to Escondido to Santa Luz out to Ramona,” she said. “So being at Highway 56 and Interstate 15 is beautiful in terms of being right at the hub of our sphere of influence.”

Tessa Sims, team leader of Keller Williams Realty San Diego North Inland, welcome the duo in a prepared statement: “We are thrilled to have Sue and Cameron of the Herndon and Herndon team join the Keller Williams family, and we cannot express enough what an honor it is to have these industry leaders joining us.”

Editor's Note: An earlier version of this story incorrectly stated Sue Herndon as a real estate broker rather than a real estate agent. Patch regrets the error.