While Facebook is notorious for making frequent changes to its layout, settings and other features, Twitter announced that they have some changes on the horizon. If you manage an organization’s Twitter page, I’m sure this will be of interest to you.
Last week, Twitter’s Advertising Blog revealed a redesign of its web and mobile applications, but more importantly, shared some other exciting news; the unveiling of “brand pages.” Similar to how Facebook has pages for brands, Twitter will provide groups with the same option on its platform. What exactly does this entail? The brand pages offer two important benefits:
1. Enhanced Presentation: Unlike the typical user profile, brand pages will feature a large header that can be used to promote your brand with photos, taglines and other visuals.
2. Highlighted Content: One of the greatest benefits to the pages is that brands will have the ability to showcase one tweet which will remain static at the top of the page. This feature provides for more flexibility and control over the placement of important content that visitors see first. After all, you want to motivate viewers to engage and create a lasting impression. For example, if you’re hosting an event and created a video to promote the occasion, selecting the tweet of the video as your promoted tweet can raise awareness of the event. One thing to remember is that the promoted tweet will be auto-expanded so visitors will be able to see the video or photo.
As a manager of multiple Twitter pages for organizations, I’m looking forward to the evolvement of these pages. Marketers will have more options when it comes to promoting their brand on Twitter due to the enhanced layout and ability to “pin” specific tweets and information to the top of the timeline.
As part of its trial phase, Twitter has launched brand pages with 21 partners including: @AmericanExpress, @BestBuy, @bing, @chevrolet, @CocaCola, @Dell, @DisneyPixar, @generalelectric, @Heineken, @HP, @intel, @JetBlue, @Kia, @McDonalds, @nikebasketball, @NYSE_Euronext, @GhostProtocol, @pepsi, @Staples, @subwayfreshbuzz and @VerizonWireless. To view the pages, you must first download the latest version of Twitter for iPhone or Android which will allow you access to the redesign from your computer.
Twitter hasn’t indicated a date when these pages will be available to the rest of the world, but stay tuned for a launch date in the coming months.