Target announced Tuesday it will begin price-matching a group of popular online retailers year-round. The new policy goes into effect immediately.
The Minneapolis-based retailer had introduced temporary price-matching with online retailers during the holiday season. The new year-round policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.
Several media commentators see the move as an effort by Target to end "showrooming"—going to a physical store to pick out a product, then ordering it online at the cheapest rate.
The announcement comes a few days after Target reported relatively flat sales figures for December.
Target says customers can request a price match prior to buying an item or up to seven days after a purchase is made. Proof of the competitor's price and a copy of the original Target receipt (if making a request after purchase) are required.
Do you compare prices online before making retail purchases? Will the new policy make you more likely to shop at Target? Tell us in comments.
Editor's Note: This story has been updated to note that the announcement was made Tuesday.