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Target Begins Price-Matching Online Retailers—Are You More Likely to Shop There?

The new policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.

Target announced Tuesday it will begin price-matching a group of popular online retailers year-round. The new policy goes into effect immediately.

The Minneapolis-based retailer had introduced temporary price-matching with online retailers during the holiday season. The new year-round policy includes Amazon.com, Walmart.com, Bestbuy.com, Toysrus.com and printed ads from local competitors.

Several media commentators see the move as an effort by Target to end "showrooming"—going to a physical store to pick out a product, then ordering it online at the cheapest rate.

The announcement comes a few days after Target reported relatively flat sales figures for December.

Target says customers can request a price match prior to buying an item or up to seven days after a purchase is made. Proof of the competitor's price and a copy of the original Target receipt (if making a request after purchase) are required.

Do you compare prices online before making retail purchases? Will the new policy make you more likely to shop at Target? Tell us in comments.

Editor's Note: This story has been updated to note that the announcement was made Tuesday.

Rick Carson January 10, 2013 at 03:49 PM
Yes.
Andrea Bearden-Kuhns January 10, 2013 at 05:18 PM
Been an on-line shopper for years - even now with having to pay CA tax, it is still a better deal. If it is at Walmart on-line and free shipping site-to-store, or free on amazon or even on eBay, that's my first choice. Target in Oceanside offers nothing that would attract me to shop there.
Lena J January 10, 2013 at 08:10 PM
I dislike Target's return policies so I do not shop at Target. No policy to save a buck is worth it if I can't get what I paid back when a product is defective!
Reverend Smith January 10, 2013 at 10:29 PM
You're probably going to hear a lot of "sorry, we're out of stock right now" and "we no longer stock that product."
Lisa Orr January 11, 2013 at 02:02 AM
I have price matched at target before and it is a hassle, you have to pay separately and go to the customer service line - where the line is usually very long and they treat you like you are stealing from them. No thanks, if its cheaper somewhere else ill just go there

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